THAP NHU CAU MASLOW: KIEN THUC TOI QUAN TRONG TRONG MARKETING & KINH DOANH

23/10/2020

Kien thuc dau tien ma Lan ren luyen cho doi nhom cua Kenli chinh la Thap nhu cau Maslow. Chac han nhieu ban da biet ve thap nhu cau Maslow nhung lieu ban da hieu ro ung dung cua no trong cong viec, trong cuoc song, trong kinh doanh.

Thap nhu cau Maslow noi ve 5 cap bac nhu cau cua con nguoi. Ai trong moi nguoi thi deu co nhung nhu cau nay nhung tuy trong moi giai doan thi chung ta se co nhung nhu cau cao hon nhung nhu cau khac.


✴️ Tang dau tien la tang song. Nhu cau song nay la nhung nhu cau de chung ta co the dam bao cuoc song cua minh. Do la nhung nhu cau ve an uong, sinh hoat, nhu cau di lai, nhu cau sinh ly.

✴️ Tang thu 2 la tang nhu cau tien. Hay co khai niem khac do la nhu cau ve su an toan. O day thi co the la nhu cau ve an toan suc khoe va nhu cau ve an toan tai chinh.

✴️ Tang thu 3 la tang yeu thuong. Do la nhu cau yeu thuong, nhu cau mong muon duoc nhan duoc su yeu thuong cua gia dinh, ban be, mong muon minh duoc thuoc mot doi nhom nao day.

✴️ Tang thu 4 la tang nhu cau ve cai toi, nhu cau duoc ton trong.

✴️ Tang thu 5 la tang la nhu cau mong muon duoc cong hien, duoc cho di hay con goi la tang su menh.

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Vay thi chung ta co 5 tang cua thap Maslow. Chung ta se thay con nguoi se co nhung quang khac nhau. Quang o 2 tang duoi: Tang nhu cau song & Tang nhu cau tien, day la quang vat va. Quang o 3 tang tren: Tang nhu cau yeu thuong, nhu cau cai toi va nhu cau cong hien la quang bung no.

Tuong ung voi cai thap nhu cau Maslow thi no cung phan cap ra trong xa hoi. Nhung nguoi cap thap thi se thuong dat nhung cau hoi va quan tam nhat den 2 nhu cau o tang duoi. Con nhung nguoi o cap trung va cap cao o trong xa hoi quan tam den 3 tang tren cung.


Vay thi nhung nhom nguoi nay nguoi ta se thuong hoi nhung cau hoi gi o trong cuoc song cua minh?

✅ Tang 1: Tang nhu cau song nay nguoi ta thuong hay dat ra nhung cau hoi ve WHAT?, WHERE?, WHEN?. Vi du ho se dat ra cau hoi: “Kinh doanh cai gi?”, “Lam cai gi de thanh cong?”, “Ban cai gi de thanh cong?”... hay la “Ban o dau?”, “Toi se ban san pham nay khi nao?”.... Day la nhung nguoi cau hoi cua nguoi o tang WHAT - CAI GI?

✅ Tang 2: Tang nhu cau su an toan, nguoi ta se thuong hay hoi cau hoi ve HOW?. Cau hoi “Lam nhu the nao?”: “Lam nhu the nao de quan ly tai chinh?”, “Lam nhu the nao de quan ly nhan su?”, “Lam nhu the nao de tiep can khach hang va tu van cho khach hang?”, “Lam nhu the nao de xay dung thuong hieu ca nhan?”... Day la cac cau hoi moi nguoi dang hoi o tang HOW - NHU THE NAO?

✅ Tang 3: Tang Yeu thuong, nguoi ta thuong hoi cau hoi WHY?: “Tai sao toi phai lam dieu nay?”, “Tai sao toi phai kinh doanh?”, “Tai sao toi can co nhieu khach hang?”, “Tai sao toi can co nhieu don hang?”, “Tai sao toi can tang doanh so gap 3 lan?”,.... Day la nhung cau hoi o tang WHY - TAI SAO?. Lan rat khuyen khich moi nguoi dat cau hoi o tang nay. Thuong nhung nha lanh dao cap trung thi se hoi cau hoi o tang nay. Boi khi ban da la 1 nha lanh dao thi ban luon luon phai nghien cuu van de TAI SAO MINH LAM VIEC NAY? va tu do vach ra phuong huong lam viec va dua trien khai cho cap duoi cua minh.

Neu ban muon minh tro thanh nhung nha lanh dao cap cao hon thi tu duy cua minh phai o cap do cao hon. Moi cau hoi cua ban tu bay gio phai xuat phat tu WHY? khong con hoi WHAT, WHERE, WHEN nua.

✅ Tang 4: Tang nhu cau ve cai toi, nhu cau ve ton trong, nguoi ta o tang nay se dat cau hoi la WHO? - Toi la ai?.

✅ Tang 5: Tang cong hien hay con goi la Tang su menh, nguoi ta se dat cau hoi la WHO ELSE?. Nguoi ta noi la cuoc doi cua mot nguoi quan trong nhat la di tim su menh cua minh. Su menh la dieu ban khao khat duoc lam va ban san sang lam viec khong met moi vi no.

Nhung nha lanh dao cap cao ho nam o 2 tang nay. Ho mong muon duoc cho di, mong muon duoc giup do nguoi khac, nguoi ta cung mong muon nhan duoc su ton trong cua nguoi khac.


Toi muon moi nguoi xac lap cho minh tu bay gio bat ky 1 viec gi khi ma moi nguoi lam thi hay dat cho minh cau hoi WHY truoc tien. Moi nguoi biet rang khi ma WHY du lon thi moi van de khac duoc xu ly. Theo nguyen tac cua thap nhu cau Maslow thi cu tang tren giai quyet duoc van de cua tang duoi.

Vi du la mot nguoi se hoi la : “Chi oi! Bay gio e co the kinh doanh gi?”, “Bay gio e bat dau kinh doanh nhu the nao?”, “Em ban cai gi de ra tien?”. Ban nay dang dat cau hoi o tang WHAT, WHERE, WHEN, de giai quyet cau hoi cua ban nay chung ta phai su dung cau hoi o tang cao hon. Chung ta se phai hoi lai la “The tu truoc den gio ban ban nhu the nao?”, ”Tu truoc den gio ban song nhu the nao?”... Khi minh hoi nhung cau hoi o tang nay thi trong dau ho se tra loi duoc nhung cau hoi o tang duoi. Va dac biet neu ban hoi tang WHY? la “Tai sao em phai ban hang?” thi ho se cang co cau tra loi ro rang cho nhung cau hoi WHAT, WHERE, WHEN.

Cu tang tren giai quyet duoc van de tang duoi va khuyen nghi rang mot van de nguoi ta dua ra thi minh se giai quyet no toi da la cach 2 tang. Han che viec ban hoi o tang cao qua thi tu duy nguoi ta chua bat kip duoc. Vi du nguoi ta hoi ban “Em can ban gi de kiem tien?” thi ban lai hoi “Su menh cua em la gi?”, “Em muon minh tro thanh ai?” thi ho se chua hieu ngay duoc, ho se nghi cau hoi cua ban vo nghia.

Chot lai “Luon bat dau bang WHY”. Khi ban tra loi duoc cau hoi WHY thi nhung cau hoi WHAT, WHERE, WHEN, HOW cung se deu duoc giai quyet.

Source: Trong ảnh

https://apollotechnology.vn/EN


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