?6 step optimazing Facebook Advertising
?. Len ke hoach
● Prepare an visa card :
+ Debit card: A debit card is a plastic payment card that can be used instead of cash when making purchases. It is similar to a credit card, but unlike a credit card, the money is immediately transferred directly from the cardholder's bank account when performing any transaction. ( Wikipedia )
+Credit card: A credit card is a payment card issued to users to enable the cardholder to pay a merchant for goods and services based on the cardholder's promise to the card issuer to pay them for the amounts plus the other agreed charges ( Wikipedia )
● Prepare facebook account to creat Facebook advertising, we have 2 kind of Facebook advertising account
+ Personal Facebook account . This is universal account which very easy to create and use it.
+ Business Facebook account. This is a Facebook account for a business, we can create invoice and,....
(You should use your Business account to run ads on Facebook more effectively. For three main reasons: Priority to update new features on Facebook ads; Get Facebook support at the fastest speed; Management interface convenient treatment, easy to manipulate.)
● Create Fanpage to start advertising on Facebook: Facebook does not allow you to advertise right on your personal Facebook. Every article, image, video you want to advertise, you have to put it on Fanpage. The quality of Fanpage also greatly affects the effectiveness of advertising on Facebook. When you have a quality Fanpage, you can sell easily
?. Learning general knowledge
- The right mindset when advertising on Facebook: It can be said that the thinking to run ads on Facebook effectively is extremely necessary, because with the right mindset, you practice it right.
- Understand advertising terms on Facebook: The concept of terms when advertising on Facebook is something you need to understand yourself. Because when you understand, you can read the indicators in Facebook ads.
- Price when advertising on Facebook: Facebook is always user-oriented, so the advertising price will be affected. The more users interact with your ads, the lower the price of Facebook ads. So how much should Facebook ads run? Running Facebook ads is also one way you invest in product marketing only. For starters, you just need to test 100,000 VND ~ 5 USD for a campaign. The cost of running the ad completely depends on how much you want. Even 20,000 VND is still okay.
- Learn advertising knowledge on Facebook to avoid scams: Facebook ads with quite a lot of complex operations. If you do not know the manipulation, crooks can very well take advantage of your knowledge gaps to profit.
?. Use Audience Insights to evaluate customers
Facebook offers us a free tool to research potential customers. While the user is online, Facebook will save all the behavior by comparing the user. For example, if they like what page, or share information, ... Facebook to save to get high-light photos.
?. Studying the opponent
If you do not know what to write in your Facebook post, it is recommended that you should choose the best option for your business. You see how they do content, how to write it, .. You can lay out the content so you can use it for your product.
?. Test many of advertisement
New people have experience in running a unique Facebook advertising campaign, and hope for lots of shopping. Transferring to the beginning without a. At first, you may need to run only one campaign to check if this customer has a favorite product, his content. There are 2 cases of grinding out:
● Bad results, high cost => Stop the campaign, double check the content of the campaign image.
● Good results, low cost => Deploying test for many different target groups.
With the second school, you will have to test many different strategies, so you must have content. This technique is a Split Test. Split means splitting grapes. You share multiple ads to test, which will give you the best results to keep you going. This Split test will help you understand your customers' performance. You will know what customers are interested in, what pictures you need, etc. so they can be used for high-speed photos later.
● As Facebook ads become increasingly popular among people, you need to sign up for Facebook Remarketing. Hien does not know many people know the bar or sports.
● About 2% of customers make a purchase when they first meet the product. Remarketing techniques will help you reach 98% of customers who have ever visited your product.
● Increase the coverage of your brand to potential customers, helping to remember the brand in the minds of customers.
● Reach the right customers, contain the message => increase purchase rates.