FULL BO TAI LIEU XAY DUNG VA PHAT TRIEN SHOP BEN VUNG TREN SHOPEE - NOI KHONG VOI TOOL. (PHAN 1)-EngVersion

06/08/2020

- Bai viet se rat dai. neu ban khong the doc het co the luu lai de doc sau. Hoac truy cap link driver o Comment de doc tung phan.

- Ban se khong the co duoc ket qua neu cu mai di CHAM, HONG va roi de do ma khong thuc hien.

- Tai lieu co rat rat nhieu tren internet vi vay day khong phai la bo tai lieu duy nhat giup moi nguoi co duoc ket qua tot.

- Bo tai lieu se phu hop cho tat ca moi nguoi, ke ca nguoi moi hay nguoi cu.

- Cac ban nen nghien cuu tai lieu tu co ban den nang cao. Khi hieu duoc ban chat co ban thi co the cac ban se co nhieu y tuong hay hon khac, de phat trien va tang doanh thu cho gian hang.

I.Huong dan XAY DUNG SHOP CHUAN SAN – CHUAN SEO tu A -Z

- Chuan san: Shop chuyen nghiep se ban hang chuyen nghiep

- Chuan seo: Tang do hien thi tu nhien (khong mat phi quang cao) san pham cung nhu shop cua ban khi khach hang tim kiem tren Shopee.

1. Dat ten Shop

Day la buoc bat buoc va dau tien de bat dau ban hang tren shopee. Buoc nay rat don gian, 2 phut la xong chi can 1 cai sim va 1 chiec dien thoai hoac laptop ket noi internet la lap duoc ngay.

Tuy nhien vi don gian nen nhieu nguoi mac loi o buoc nay, thuong chung ta lap shop theo cam tinh va hau het la lay ten rieng, hay nickname thuong goi de lam ten dang nhap (va la duong dan de den shop, VD: Shopee.vn/apple

). Vi du nhu: vanhoa12, tinhdonphuong…day la nhung ten chi phu hop de mua hang con de ban hang thi khong phu hop ca ve mat chuyen nghiep cung nhu chuan SEO.

Cung nhu cac san tmdt, fanpage…thi tren Shopee co 2 loai ten 1 la ten dang nhap nhu minh noi o tren, ten thu 2 la ten hien thi. De chuan SEO tang do hien thi khi tim kiem thi moi nguoi nen dat 2 ten nay trung voi san pham minh dang ban.

Vi du: san pham dang ban la kinh mat. Thi ten dang nhap la kinhmat, ten Shop se la Kinh mat. Tuy nhien se co 1 cau hoi dat ra la khi ten dang nhap da bi nguoi khac lay truoc do thi sao, goi y cua minh la bo sung them tu phu phu hop nhat voi san pham cua minh (VD: kinhmathanquoc hay kinhmathq…)

2. Lap Shop

Sau khi da xac dinh duoc ten dang nhap, ten shop. Buoc tiep theo cua chung ta la lap shop.

Buoc nay don gian nen minh chi huong dan qua.

Sau buoc quan trong la nghi ten dang nhap va ten shop thi minh bat dau lap shop nao.

Buoc 1. Truy cap vao https://shopee.vn/

hoac vao App Shopee tren mobile

Buoc 2. An vao Dang ky va dien cac thong tin nhu sdt, ma xac nhan…

Luu y: Buoc nay cac ban luu y cho ten dang nhap nhe.

Buoc 3. Thiet lap shop. Sau khi da hoan tat dang ky thi cac ban truy cap vao giao dien danh cho nguoi ban thong qua duong dan: https://banhang.shopee.vn/

Sau do vao muc thiet lap Shop de thay doi lai nhung thong tin chinh nhu: Ten shop, hinh anh dai dien, mo ta shop… Tai muc mo ta shop theo minh test thi thay cung co anh huong den SEO google (Co nghia la khi khach hang go tim kiem google nhung tu khoa ma phan mo ta minh co thi cung co co hoi xuat hien, vi vay moi nguoi cung nen toi uu muc nay).

Buoc 4. Dia chi, don vi van chuyen

De bat dau dang san pham va ban hang ban can thiet lap dia chi lay hang, dia chi tra hang.

Doi voi nhung ban xay dung theo mo hinh Dropship thi lay dia chi nay la theo dia chi cua nha cung cap (Shop ma ban se Dropship)

Luu y nho tai phan don vi van chuyen:

Don vi van chuyen: doi voi nhung shop moi se mac dinh la cac don vi van chuyen: GHN, GHTK, J&T, VNPost, Ninja Van.

Neu ban o Ha Noi, HCM va Da Nang thi co the mo them 2 don vi van chuyen giao hang sieu toc giao hang trong 1 gio la Grab va Nowship. Day la 1 trong nhung yeu to se gop gan mang lai doanh thu cho ban. Vi tinh nhanh, gon cua no. Neu ban khong thiet lap duoc 2 don vi van chuyen hoa toc tren hay lien he cho nhan vien ho tro ben shopee hoac truc tiep Chat voi ben minh Tai day.

Xong. Vay la chung ta da chinh thuc co Shop tren Shopee.

3. Dang san pham chuan SEO tang ngay doanh so

Trong 1 shop se co rat nhieu san pham. Trong do tat nhien se co nhung san pham ban rat chay cung co nhung san pham ban cham so voi san pham top sale. Tuy nhien cung dung vi the ma cac ban bo qua nhung san pham co toc do ban cham ma chi dang nhung san pham ban chay. Theo thong ke thi Shop co nhieu san pham, da dang mau se duoc khach hang follow va ua thich mua hang hon vi cam giac yen tam se cao hon.

Duoi day la cac buoc dang san pham len shopee

Buoc 1: Tai giao dien cua nguoi ban tai https://banhang.shopee.vn/

ban truy cap vao “Them san pham moi”

Buoc 2: Dien ten san pham -> chon danh muc nganh hang (thuong se duoc shopee goi y, neu khong thay goi y thi ban co the chon theo nganh hang cua san pham minh ban)

Buoc 3: Cap nhat mo ta, thuong hieu, gia, ton kho…

Buoc 4: Cap nhat hinh anh (toi da 8 hinh)

Sau do Cap nhat la xong. Vay la da dang xong 1 san pham roi day, nhung chua dau. Dang thi de nhung de toi uu thi khong he de dau ban, hay xem tiep nhe.

Nhung yeu to ban can phai toi uu khi dang san pham

a. Dat ten san pham Hau het cac san tmdt xet ket qua hien thi tim kiem dua vao ten san pham lam yeu to hang dau. Tuy nhien neu ban qua nhoi nhet tu khoa vao ten san pham se tao cam giac kho chiu cho khach hang (minh co 1 bai viet lien quan den trai nghiem khach hang). Nghi thi don gian ma phan tich ra thi phuc tap qua, bo di ) Kho la dung, de thi ai cung lam duoc roi. Duoi day la nhung phuong phap dat ten san pham hieu qua:

- Cach 1: Ten san pham = Loai san pham + Thuong hieu + Model + Thong so ky thuat + Kich thuoc/Dung tich - Cach 2: Ten giat tit: Ten San Pham = [Cau giat tit] + Ten sp + chuc nang, cong dung. Vi du: [Re Vo Dich] Bo Decal Dan - Day Quan 3 Mau - Nut Bao Ve Hinh Thu - Cach 3: Ten chua tu khoa mo rong huong den khach hang cu the - Cach 4: Ten chua yeu to chan that, gan gui Vi du: [Anh that] ao khoac nam chat luong xuat xu Han Quoc

Vay nhung tu khoa se lay o dau ra? Va lam the nao de biet no hieu qua hay khong

Ban hay thuc hien theo 3 buoc sau nhe:

B1: Nghien cuu tu khoa, tieu de san pham Dua vao cac cong cu de nghien cuu va loc ra bo tu khoa. (thuong thi minh dung Google Keyword Planner, FFF, Keywordtool…) Sau khi da co bo tu khoa lien quan den san pham thi vao Shopee tim kiem, go nhung ky tu dau de nhan duoc nhung goi y tu shopee (day la nhung tu khoa duoc tim kiem nhieu khi khach hang tim kiem san pham)

B2: Phan tich doi thu Sau khi da co bo tu khoa duoc loc ra file excel. Buoc tiep theo la tim hieu ve doi thu truc tiep canh tranh cua chung ta o tren san. Tim kiem Top nhung san pham co luot ban, danh gia tot nhat roi phan tich cach ho dat tieu de, cach mo ta san pham, cach dat gia, hinh anh ho su dung… Tim ra nhung diem chung, diem rieng cua cac san pham ban chay cua cac shop roi toi uu cho san pham cua minh. Uu tien tu khoa dai, huong den doi tuong cu the cang tot ty le chot don se cao hon.

B3: Theo doi va toi uu (Quan trong nhat)

Cach duy nhat de biet duoc nhung thay doi va toi uu san pham nhu the nao hop ly nhat la phai test. - Duoi day la cach don gian de ban co the dung de test. - Thong ke lai nhung thong so: Luong xem, Luong Truy Cap, So don hang/ So san pham ban duoc - Chung ta se theo doi trong thoi gian it nhat 5-7 ngay (tot nhat thi la khoang 10 ngay). Sau 10 ngay dung Mau 1, chung ta dung Mau 2. - Sau do ban co the thay duoc ket qua va biet duoc mau nao hieu qua hon va su dung. Luu y: sau khi moi thay doi tieu de, luong truy cap se bi giam nhe, sau do se phuc hoi lai, tuy nhien trong 1 so truong hop mau tieu de co luong xem khong nhu ky vong co the bi giam manh thi quay lai mau cu ngay. Song song voi viec thay doi tieu de thi ban nen test them gia ca, hinh anh, mo ta...

b. Mo ta San Pham

- Mot thuc te la khach hang bay gio rat luoi doc, neu can ho chi luot qua may phan gach dau dong thoi. Nhung ban dung xem thuong no nhe, khach hang khong doc nhung google va shopee doc day nhe ban. Google va shopee doc thi de lam gi, quan trong la khach hang ma, dung vay. Nhung de khach hang biet duoc den san pham ban thi phai qua cac buoc do la tim kiem, hien thi va click. Den day ban hieu y minh roi chu. - Mo ta cung giup san pham ban chuyen nghiep hon, giup khach hang de hinh dung va quan trong la bot thoi gian de chat tu van. Theo cac ket qua quang cao minh nhan duoc thi san pham co mo ta day du, ro rang se co luot mua cao hon.

c. Hashtag: Mot phan khach hang khong doc ma shopee va google doc nua ne moi nguoi. Nhung khong the phu nhan loi ich cua no mang lai. Day la 1 trong nhung yeu to de giup san pham ban tang hang trong hien thi tu nhien. Chung ta se duoc dung 18 hashtag. Vi du: #ao_thun_nam #ao_thun_nam #aothunnam… Nhung cum tu hashtag lay dau ra? Tat nhien la khong the tu nghi, tru khi ban qua hieu san pham, hieu khach hang va hieu ca shopee  Thuong thi chung ta se su dung cac cong cu minh bach va chinh xac nhat de phan tich cac cum tu nay nhu: Google keyword planner, keywordtool.io, ahref, thanh tim kiem cua shopee… Neu ban chua biet cach su dung thi co the lien he minh se huong dan.

d. Hinh anh - Mot trong nhung yeu to quyet dinh ty le CTR va chuyen doi cua ban la hinh anh. Khach hang tren shopee co toi 55% la nu va dieu ho quan tam nhat la doc va dep, neu hinh anh cua ban khong mang lai 2 yeu to do thi dung noi den ban hang. Hay nho khach hang se xem noi dung san pham qua hinh anh san pham cua ban dau tien, neu ban lam cang chuyen nghiep khach hang cang thich thu va ty le ho quyet dinh bo vao gio hang se cao. (Bo vao gio hang nhe con quyet dinh thanh toan thi se con nhung yeu to khac nua).

Khuyen khich su dung hinh anh co ty le khung hinh la 1:1 tren nen trang tron va co do phan giai cao, toi thieu la 1024 x 1024 pixels (phan nay se co loi rat nhieu cho phan chay quang cao sau nay).

Toi uu hinh anh truoc khi dang tai len. Neu ban nao da SEO google se biet de SEO hinh anh thi ban can phai toi uu mo ta truoc khi update ( phan nay se co loi rat nhieu cho quang cao lien quan). Tham khao 100 khung hinh anh tai file 100 khung hinh shopee nhe.

e. Video Nhu minh da noi thi khach hang bay gio rat it khi doc, vi vay ma youtube tro thanh 1 kenh mang xa hoi co luot truy cap nhieu nhat (Youtube chiem 96% luong truy cap internet hon 1% so voi Facebook 95%). Vay nen video quay san pham la 1 yeu to khong the thieu de tang ty le mua hang va giam ty le thoat trang. Day cung la 1 trong nhung yeu to giup giam gia thau tu khoa khi ban quang cao.

II. TAT TAN TAT CONG CU MARKETING CUA SHOPEE

1. Chuong trinh cua toi

Muc dich: tao cac uu dai giam gia nham thu hut khach hang. De co muc giam gia hap dan ban nen can nhac gia goc khi dang san pham.

Cach thuc hien: Vao kenh Markting -> Chon chuong trinh cua toi -> + Tao chuong trinh khuyen mai moi.

Nhung dieu ban can biet:

Thoi gian bat dau chuong trinh khuyen mai phai cach thoi diem hien tai it nhat la 24 gio

Gia giam toi da 50%

Ban co the thiet lap so luong mua toi da cua 1 san pham

So luong toi da co the them vao chuong trinh la 1000

2. Ma giam gia cua toi

Muc dich: tao cac voucher voi uu dai dac biet danh cho tung san pham hoac toan bo gian hang. Nham thu hut va giu chan nguoi mua, cung co the nho vao ma giam gia de tang gia tri don hang.

Cach thuc hien: Vao kenh Markting -> Chon ma giam gia cua toi -> + Tao ma giam gia moi.

Nhung dieu ban can biet:

Voucher toan Shop : Dung de tao ma giam gia ap dung cho tat ca san pham trong Shop

Voucher san pham: Dung de tao ma giam gia ap dung cho nhung san pham duoc Shop chon

Ma giam gia se co toi da 9 ky tu: 4 ky tu dau mac dinh la 4 chu cai dau ten dang nhap; 5 ky tu tiep theo ban duoc phep dieu chinh (ki tu chu cai (A-Z), so (0-9)

Thiet lap hien thi: trang chu cua Shop, trang chi tiet san pham, trang thong tin gio hang, Shopee Live va Shopee Feed.

3. Flash sale cua Shop

Chi nhung shop dat dieu kien moi duoc tinh nang nay.

Muc dich: tao cac chuong trinh giam gia dac biet cho 1 so san pham. Cach de day sale vao nhung khung gio nhat dinh.

Cach thuc hien: Vao kenh Markting -> Chon Flash sale cua shop-> + Tao chuong trinh moi.

Nhung dieu ban can biet:

Shop dat tieu chuan de duoc phep thiet lap la phai thoa man:

+ Ti le don hang khong thanh cong: <10%

+ Ti le hang giao tre: <10%

+ Ti le phan hoi chat: >=80%

+ Thoi gian chuan bi hang: <=2 ngay

+ Danh gia Shop: >=4

+ Lan dang nhap gan nhat trong 7 ngay qua

Ban co the tham gia toi da 10 san pham trong 1 khung gio

Muc gia giam khong duoc thap hon 1000 VND

Duoc phep thiet lap so san pham tham gia. (luu y cho nay, khong la se co thong bao het hang cho san pham tham gia, vi ban da de so luong san pham tham gia la full kho)

4. Top san pham ban chay

Muc dich: gioi thieu nhung san pham moi khi khach hang truy cap vao chi tiet san pham cua ban. Hoac tang doanh thu cho nhung san pham ban chay.

Cach thuc hien: Vao kenh Markting -> Chon Top san pham ban chay -> + Them danh muc

Nhung dieu ban can biet:

Ban co the tao toi da 10 danh muc

Top san pham ban chay. Moi lan hien

thi chi 1 danh muc.

Moi danh muc se co 4-8 san pham

San pham se bi an khi bi het hang,

kiem duyet.

5. Combo khuyen mai

Muc dich: thu hut khach hang tang hieu qua ban hang. Tang doanh thu, tao nen nhung combo phu tro di kem, tien loi thao tac cho nguoi mua.

Cach thuc hien: Vao kenh Markting -> Chon Combo khuyen mai -> + Tao combo moi.

Nhung dieu ban can biet:

Co 3 loai combo:

. Giam gia theo % . Vi du: Mua 2 san pham, giam 5%

. Giam gia theo so tien .Vi du : Mua 2 san pham, giam 10K

. Giam gia dac biet . Vi du: Mua 2 san pham voi gia 99K

6. Uu dai follow

Muc dich: tang luot follow, giuu chan khach hang tiem nang. Ben canh do tang hieu qua ban hang.

Cach thuc hien: Vao kenh Markting -> Chon Uu dai Follow -> + Tao uu dai

Nhung dieu ban can biet:

Chi nhung nguoi chua follow shop moi duoc ap dung va chi duoc su dung 1 lan.

Thoi gian dien ra: it nhat 24h va toi da 90 ngay.

Ban co the tao theo 2 hinh thuc la khuyen mai hoac hoan xu.

Nguoi mua da bam Lay ma giam gia co the su dung ma trong vong 7 ngay tinh tu thoi diem nhan duoc ma giam gia.

7. Mua kem deal soc

Muc dich: tang luot hien thi thu hut khach hang, tang doanh so ban hang. Ban kem nhung san pham phu tro cho nhau.

Cach thuc hien: Vao kenh Markting -> Chon Mua kem deal soc -> + Tao ngay deal soc

Nhung dieu ban can biet:

Ban duoc phep thiet lap muc gia giam khac nhau cho tung san pham phu (san pham mua kem) day la tinh nang linh hoat hon combo.

Ban co the gioi han toi da san pham mua kem. Duoc phep tuy chinh hien thi uu tien san pham mua kem.

- Thoi bat dau chay phai sau thoi diem hien tai it nhat 1 tieng

- Thoi gian ket thuc phai it nhat 1 gio sau khi bat dau

- Thoi gian ket thuc toi da la 3 thang sau thoi gian bat dau

8. Quang cao cua toi

8.1. Giup san pham, Shop cua ban hien thi tiep can duoc nhieu hon voi khach hang

8.2. Quang cao se hien thi tai trang ket qua tim kiem khi nguoi mua tim kiem voi tu khoa ma ban da thiet lap cho san pham dau thau cua minh.

8.3. Day san pham cua ban hien thi o cac vi tri dau Trang ket cua khach vao quang cao de toi uu doanh thu va loi nhuan.

Quang cao Shopee co 3 hinh thuc:

Quang cao dau thau tu khoa

Quang cao lien quan: san pham tuong tu, co the ban cung thich, goi y hom nay

Quang cao Shop Ads (chi danh cho nhung shop duoc thong bao)

8.4. Dau tien chung ta se di quang cao dau thau tu khoa.

#1. Vi tri hien thi

- Tren website: se la 5 ket qua dau va 5 ket qua cuoi tren trang ket qua tim kiem

- Tren App: 2 vi tri dau tien trong trang ket qua tim kiem. Sau do, 1 quang cao se duoc hien thi sau moi 3 ket qua tu nhien

#2. Cac yeu to anh huong den vi tri hien thi

Shopee xet diem de quyet dinh vi tri cua san pham ban chu yeu dua vao 2 yeu to:

Gia thau

Muc do lien quan

- Do lien quan cua san pham voi tu khoa ban chon

- Ty le nhap chuot vao quang cao (vi vay ban can phai toi uu san pham that tot truoc khi xet chay quang cao cho san pham). Day la ly giai cho ban vi sao 1 tu khoa ma moi ngay 1 gia thau.

Truoc khi bat dau phan tiep theo minh cung xin gui toi ban 1 chia se do la quang cao co the se khong co hieu qua ngay. Va theo khuyen khich den tu Shopee thi: Khi ban chay quang cao lan dau, hay cho it nhat 2 tuan truoc khi tai bao cao ve de có du lieu day du va thiet thuc. Shopee khuyen khich ban HAN CHE DIEU CHINH quảng cáo trong 2 tuan dau tien.

Tuy theo tung muc tieu trong tung giai doan kinh doanh cua minh, ban can chon san pham thich hop de cho chay quang cao boi day la nhan to mang tinh quyet dinh den hieu qua cua quang cao. Co 3 muc tieu chinh ban can phan biet ro rang va co lua chon phu hop:

- Muc tieu 1: Tang hien thi cho san pham moi, tang luot follow cho shop moi

Voi muc tieu nay ban se chon cac loai san pham moi de tang hien thi va kiem tra tiem luc thi truong cua chung. De dua ra nhung chien luoc phu hop nhu quyet dinh nhap ve ban hay khong?

+ Chon san pham:

Chon nhung san pham moi chua co luot tuong tac. Tao them nhieu bien the (phan loai, combo, nhieu loai uu dai…).

Chon san pham pheu co gia hap dan neu muon tang luot follow cho shop

+ Chon tu khoa (khuyen khich chon thu cong):

Su dung cac cong cu phan tich tu khoa de lua chon nhung tu khoa Hot, tu khoa ngach, tu khoa khach hang se search khi muon tim kiem san pham cua ban.Dung Google Keyword Planner, FFF, Keywordtool… Sau khi da co bo tu khoa lien quan den san pham thi vao Shopee tim kiem, go nhung ky tu dau de nhan duoc nhung goi y tu shopee (day la nhung tu khoa duoc tim kiem nhieu khi khach hang tim kiem san pham). Sau do xuat ra 1 file excel.

Khi chung ta da co bang thong ke nhung tu khoa (it nhat 10 tu khoa) se dung de chay quang cao dau thau cho san pham do. Trong truong hop muc tieu la tang hien thi thi chung ta se dung tu khoa mo rong de tiep can duoc nhieu khach hang hon.

Notes: Dung quen nhung tu khoa khong dau, tu khoa viet tat va ca tu khoa doi thu nua

- Muc tieu 2: Thuc day doanh so (hau nhu moi nguoi dang chon muc tieu nay)

Ban se tap trung vao cac san pham ban chay nhat co luot quan tam nhieu nhat cua shop ban, hay cac san pham co tiem nang thu ve loi nhuan, nhu cac san pham dang khuyen mai.

+ Chon san pham

Chon cac san pham ban chay nhat co luot quan tam nhieu nhat cua shop ban hay cac san pham hot Trend, san pham ban co uu the canh tranh tren thi truong.

Chon tu khoa

+ Phan tich tu khoa:

Su dung cac cong cu phan tich tu khoa de lua chon nhung tu khoa Hot, tu khoa ngach, tu khoa khach hang se search khi muon tim kiem san pham cua ban. Dung Google Keyword Planner, FFF, Keywordtool… Sau khi da co bo tu khoa lien quan den san pham thi vao Shopee tim kiem, go nhung ky tu dau de nhan duoc nhung goi y tu shopee (day la nhung tu khoa duoc tim kiem nhieu khi khach hang tim kiem san pham). Sau do xuat ra 1 file excel.

Khi chung ta da co bang thong ke nhung tu khoa (it nhat 10 tu khoa) se dung de chay quang cao dau thau cho san pham do.

Notes: Dung quen nhung tu khoa khong dau, tu khoa viet tat va ca tu khoa doi thu nua

- Muc tieu 3: Tang loi nhuan ban hang

Kinh doanh muc tieu cuoi cung van la loi nhuan, tuy nhien de dat duoc muc tieu nay ban can phai co chien luoc ro rang. Doi voi nhung Shop moi thi khong nen bat dau ngay.

+ Chon san pham

Chon cac san pham co gia ban, bien do loi nhuan cao.

Chon tu khoa

+ Phan tich tu khoa:

Su dung cac cong cu phan tich tu khoa de lua chon nhung tu khoa Hot, tu khoa ngach, tu khoa khach hang se search khi muon tim kiem san pham cua ban. Dung Google Keyword Planner, FFF, Keywordtool… Sau khi da co bo tu khoa lien quan den san pham thi vao Shopee tim kiem, go nhung ky tu dau de nhan duoc nhung goi y tu shopee (day la nhung tu khoa duoc tim kiem nhieu khi khach hang tim kiem san pham).

Notes: Chon nhung cum tu khoa chinh xac la nhung tu lien quan nhat den san pham, chon tu khoa cang cu the chi phi quang cao se cang re. Chon nhung tu khoa huong khach hang muc tieu, uu tien tu khoa dai, tu khoa khong dau.

8.5 Quang cao lien quan

- De duoc su dung tinh nang quang cao lien quan, shop ban can dat duoc nhung yeu cau sau:

+ Shop phai co it nhat 1 danh gia

+ Shop van hoat dong binh thuong trong 14 ngay gan nhat va khong bat che do tam nghi

+ San pham khong thuoc nganh san pham cho nguoi lon (VD: do choi tinh duc, bcs…)

8.5.1 Vi tri hien thi

- San pham tuong tu: nhung san pham duoc tai tro se xuat hien o 2 vi tri dau va moi vi tri thu 5 tiep theo sau sau do.

- Co the ban cung thich: Ban se thay toi 5 san pham quang cao duoc hien thi o muc Co the ban cung thich trong 30 vi tri dau tien.

- Goi y hom nay: San pham cua ban se hien thi tai muc goi y hom nay, tai trang chu cua shoppee. Se co toi da 15 san pham tai tro duoc hien thi trong 100 vi tri dau tien.

8.5.2. Cac yeu to anh huong den vi tri hien thi

Cung giong nhu quang cao dau thau tu khoa shopee se tinh diem de xet duyet vi tri hien thi dua vao 2 yeu to: gia thau va muc do lien quan.

- Gia thau: la gia cao nhat ban chi ra de tra cho 1 lan click cua khach hang

+ Gia thau cang cao thi vi tri hien thi cua san pham se cao

+ Thuong chi phi ban chi tra se thap hon so voi chi phi ban thiet lap. Vi he thong se tinh theo khoan phi thap nhat ban can de giu vi tri quang cao cua minh.

- Muc do lien quan

+ Vi tri San pham tuong tu

San pham phai co nhieu diem tuong dong voi trang chi tiet san pham. Shopee se dua vao danh muc san pham, ten va mo ta san pham cua ban de danh gia diem tuong dong.

+ Vi tri co the ban cung thich

Shopee se dua vao nhung yeu to nhu muc do lien quan hoac san pham co tinh bo tro cho trang chi tiet san pham hien tai de xet duyet vi tri.

+ Goi y hom nay

Quang cao cua ban se xuat hien voi nhung nguoi dung co cac hanh dong: xem, thich, bo vao gio hang...voi nhung san pham tuong dong voi san pham cua ban.

Mien phi van chuyen trong 1 nam la buoc di quan trong nhat mang den thanh cong cho Shoppee

III. CHAM SOC KHACH HANG CHIA KHOA THANH CONG BEN VUNG CUA DOANH NGHIEP

- Cham khach hang truoc khi quyet dinh mua san pham

- Cham soc soc khach hang trong khi dang mua san pham (san pham dang duoc chuyen di)

- Cham soc khach hang sau khi hoan tat qua trinh mua san pham

CHI PHI DE CHAM SOC 1 KHACH HANG CU RE HON RAT NHIEU SO VOI TIM 1 KHACH HANG MOI

1. CHAM SOC KHACH HANG TRUOC KHI MUA HANG

Day la buoc de chung ta ve chan dung va dinh hinh khach hang cua minh. Day la nhung khach hang da Chat voi shop hoac dua vao nhung chien dich seeding.

- Neu khach hang dang o muc tham do

+ De dat duoc ket qua tot nhat chung ta khong nen ban san pham, dich vu ngay ma nen chia se de giai quyet nhung van de dang gap phai cua khach hang.

+ Trong truong hop la chien dich seeding thi chung ta nen chia se theo huong chu quan, huong trai nghiem… de tao nen su tin tuong tu khach hang tiem nang cua minh.

Neu khach hang dang quan tam den san pham dich vu, nhung chua dua ra quyet dinh mua hang.

+ Giai dap day du cac thac mac cua khach hang: ve cong dung, tinh nang, phan loai… de khach hang co su lua chon

+ Dua ra va giai thich nhung chinh sach, uu dai doi voi san pham, dich vu khach hang dang quan tam. Vi du: qua tang kem theo, ma giam gia, mien phi van chuyen -> Huong dan khach dat hang.

2 CHAM SOC KHACH HANG TRONG KHI MUA HANG

- Day la luc khach hang da quyet dinh thanh toan cho don hang.

De tang uy tin cung nhu ty le hoan thanh don hang cao nhat ban hay lien he va trao doi chi tiet don hang voi khach hang truoc khi dong goi va giao cho don vi van chuyen. Neu ban khong the lam thu cong o buoc nay thi co the dung cong cu de duoc ho tro (minh se noi o phan sau).

De tang trai nghiem cua khach hang thi ban nen co nhung mon qua va thiep cam on goi trong don hang de gui toi khach hang. Nhung mon qua co the khong can gia tri nhung no rat gia tri (trai nghiem).

Tuyet chieu de tang ty le khach hang quay lai la tang ma giam gia cho khach hang, nhu la 1 loi tri an khach hang. Nhung thuc chat la keo khach quay lai.

Day la buoc quyet dinh 80% ban co duoc danh gia 5* khong day.

Cach xu ly nhung truong hop thuong xay ra o buoc nay

#1. Nguoi mua muon giao hang nhanh hon, thuc giuc giao hang (truong hop dvvc ngoai Grab, Nowship)

-> Truoc het la dong cam voi van de khach hang dang gap phai (ai mua hang cung se muon nhan hang ngay). Huong tra loi la shop da lien he voi shopee va don vi van chuyen. Don hang cua ban se duoc giao den ban trong thoi gian nhanh nhat co the vi vay ban hay de y dien thoai va shop xin loi ban vi su bat tien nay nhe.

#2. Nguoi mua muon huy don hang.

-> Truoc het hoi ly do, de dua ra huong giai quyet. Neu nguoi mua van muon huy thi co 2 truong hop

Don hang da gui cho don vi van chuyen: thong bao nguoi mua tu choi nhan don

Don hang chua gui cho dvvc: huong dan khach cach huy don hang

3 CHAM SOC KHACH HANG SAU KHI MUA HANG

Day la mot trong nhung buoc quan trong nhat, nhung hien nay hau het cac NBH tren san lam chua toi uu.

“Trai nghiem thu vi nhat cua khach hang khi mua hang online la tu luc nhan hang va mo goi hang”

Vi vay neu ban lam tot o buoc 2 thi day la luc nhan duoc qua ngot.

Duoi day la nhung buoc de cham soc khach hang sau ban hang hieu qua.

#1. Danh gia khach hang ngay sau khi nhan thong bao kh da nhan duoc hang.

#2. Tra loi danh gia cua khach hang.

Neu danh gia tot thi gui loi cam on va gui tang uu dai cho don hang sau.

Neu danh gia khong tot thi truc tiep lien he de giai quyet va nhan lai danh gia tot. Shopee cho phep nguoi dung chinh sua lai danh gia.

#3. Xin thong tin khach hang cang chi tiet cang tot. De co nhung uu dai ve sau nhan ngay sinh nhat, ngay dac biet… cua khach hang.

#4. Cham soc thong qua Zalo hoac sms.

Tren day la buoc dau de xay dung 1 shop chuan seo, chuan san. Day moi chi 1 nua cua qua trinh, nhung vi dai qua so moi nguoi doc khong het. Nen minh se chia thanh 2 phan. Phan 2 bao gom nhieu cai hay ho khac nua nhu: Day san pham len Top, keo traffic noi san, tang luot theo doi chat luong, len SHOP YEU THICH sau 2 tuan, nhung viec can lam cua 1 mot nv TMDT...

Moi nguoi theo doi de nhan phan tiep theo nhe.

Nguon: Dich Vu TMDT Gia Lam

Link driver tai lieu day nhe moi nguoi https://bit.ly/fulltailieu_shopeea-z

Chuc moi nguoi thanh cong cung Shopee.

Apollo Technology Solutions - https://apollotechnology.vn/vi/kien-thuc
Tags:

Share on