SEO la qua trinh ma chung ta khong the thieu nhung cong cu ho tro. Bai viet nay se tong hop nhung cong cu SEO ma minh dang dung va mot so cong cu huu hieu minh tim them de cac ban co duoc nhung su lua chon tot nhat.
Apollo Technology Solutions/ Knowledge 1. CONG CU SEO CO BAN PHAI CO
Duoi day la mot so cong cu ma co ban la chung ta can phai dung neu khong muon lam sau ve SEO. Con nhung nguoi lam SEO thi gan nhu nhung cong cu nay su dung thuong xuyen
1.1 GOOGLE ANALYTICS
Chuc nang cua cong cu nay la theo doi duoc traffic website. Ve co ban la the, con chuyen sau thi no con co the ket hop voi nhieu cong cu khac de tracking event.
1.2 GOOGLE SEARCH CONSOLE
Ve co ban thi day la cong cu cho biet hieu suat cua organic traffic. Ngoai ra nhung thong bao, nhung thong so ky thuat khac cua Googlebot cung se co tai day de chung ta co them thong tin.
1.3 SEO QUAKE
Cong cu toi uu onpage co ban. No la Addon duoc su dung cho nhieu trinh duyet nhu chrome hay firefox. Uu diem cua no la kiem tra cuc ky tien loi va nhanh chong, ngoai ra ban cung co the kiem tra nhanh internal link, external link va mat do tu khoa tai day.
Mot add on trinh duyet khac minh danh gia la co rat nhieu tinh nang rat hay. Uu diem thi cung nhu SEOQuake, kha nang kiem tra rat nhanh.
1.5 YOAST SEO VA RANK MATH
Yoast SEO xung dang la huyen thoai de ho tro viet chuan SEO cho cac ban content khi duoc yeu men trong mot thoi gian dai. Gan day Rank Math dang noi len la doi thu kha sung so voi Yoast SEO. Minh dang su dung ca 2 plugin nay va co danh gia cao Yoast SEO hon mot it vi tinh de dung va don gian cua no. Tat nhien minh su dung Yoast SEO Premium de su dung duoc het chuc nang cua Yoast SEO.
1.6 GOOGLE KEYWORD PLANNER
Cong cu nghien cuu tu khoa pho bien nhat cho gioi Digital Marketing, mot phan vi day la cong cu do Google phat minh. Tuy nhien de di vao chuyen sau ve nghien cuu tu khoa trong SEO thi ban se can su dung mot so cong cu khac nhu ahref, keyword tool.io,…
CONG CU SEO CAN CHUAN BI DE DAT HIEU QUA TOI DA TRONG SEO WEBSITE.
2. AHREF – CONG CU NGHIEN CUU OFFPAGE
Neu la mot nguoi lam SEO chuyen sau, chac chan ban da trai qua phan mem ahref roi dung khongAhref la cong cu co kha nhieu chuc nang:
Phan tich backlink
Phan tich traffic va keyword
Nghien cuu Content
Nghien cuu tu khoa
Audit SEO
Nhung minh chi su dung Ahref de phan tich offpage (backlink, anchor text, traffic), nghien cuu tu khoaNeu ban muon phan tich offpage thi ahref gan nhu khong the thieu.Con ve nghien cuu tu khoa, minh danh gia no con cao hon ca Google Keyword Planner khi du lieu tu khoa nhieu hon, ngoai ra minh co the lay duoc bo tu khoa cua moi website khac.
3. WEBSITE AUDITOR – CONG CU TOI UU ONSITE VA ONPAGE
Mot cong cu SEO nua khong the thieu voi minh.Chuc nang chinh cua cong cu nay la Audit Technical. Website Auditor se cho biet website cua ban dang xay ra loi ky thuat nao, va de xuat phuong an sua loi.Mot chuc nang ma Website Auditor lam rat tot la kiem tra onpage cua tung page/postChuc nang nay se cho biet chung ta toi uu nhung yeu to onpage nhu the nao, tuyet hon nua la no co the so sanh tung yeu to do voi thi truong chung va tung doi thu dang TOP hien tai. Tu do minh co the dua ra phuong an toi uu phu hop hop cho nganh nghe chung ta.
4. SCREAMING FROG – CONG CU AUDIT CONTENT
Screaming Frog minh su dung de Audit Content. Cong cu SEO nay co the connect duoc voi Google Analytics, Google Search Console, Ahref de dua ra nhung du lieu can thiet, tu do co phuong an toi uu content tot hon.Ngoai ra cong cu nay cung co the kiem tra duoc technical website. Minh thuong dung Screaming Frog de kiem tra them ve technical chu chuc nang nay minh van su dung Website Auditor la chinh.
5. GOOGLE TAG MANAGER – CONG CU TRACKING EVENT
Do luong hanh vi nguoi dung va chuyen doi la cong viec minh rat yeu thich. Noi thang ra thi minh yeu thich toi uu bang do luong.Ban co the do luong chuyen doi, tu do dua ra phuong an toi uu bang cach:
Tracking internal link
Tracking click
Tracking cuon trang
Tracking dien form
Neu cong cu khac ho tro truc tiep SEO, thi day la cong cu se giup cho website chung ta co trai nghiem tot hon voi khach hang, toi uu chuyen doi truc tiep.Google Tag Manager co the ket hop Google Analytics de lam duoc rat rat nhieu thu ma it ai ngo toi day nhe.
6. YANDEX METRICA – CONG CU TRACKING EVENT
Lai la mot cong cu theo doi hanh vi nguoi dung nhung chuc nang hoan toan khac. Cong cu nay co nhung chuc nang:Bieu do nhiet (Click, re chuot,…)Quay lai video nguoi dung tuong tac voi pageQua hay phai khong!De thay the cong cu nay con co cong cu khac cung tot khong kem la hotjar, nhung web co nhieu traffic qua thi se can tra phi de su dung duoc Hotjar.
7. URL PROFILER
Nghe ten cong cu la thay ve link roi dung khongDay la cong cu quet link rat sau, co nhung chuc nang nay ma minh thuong xuyen dung:Quet backlink de Disavow. No co the quet va nhan biet link chat luong nhu the nao, tu do co de xuat de minh co the disavow.Check nhung phan sau cua link:
Trang thai index hay chua index
Trang thai song hay chet
Anchor Text cung backlink
Va nhieu phan nua, chi can chung ta co list backlink ma thoi.Minh thuong dung no de bao cao backlink va audit backlink.
8. SERPROBOT – BAO CAO TU KHOA
Cong cu bao cao ket qua thu hang tu khoa minh cho la tot nhat hien nay. Mot so uu diem cua cong cu nay so voi cong cu khac la:
Bao cao tu dong hang ngay
Cap nhat tuy bien tot. Minh co the tuy bien ranking theo local, thiet bi, …
Co bieu do tang truong ro rang
Du lieu lich su luon ton tai
Muc do chinh xac khi tuy bien cuc cao
Gia thanh phai chang
Hien tai minh dang quan li hang chuc du an tai cong cu nay. Mot so cong cu cung chuc nang ban co the tham khao: Spineditor, Lar,…
9. CONTENT MACHINE – CONG CU CUNG UNG CONTENT
Day la cong cu cao content nuoc ngoai ma minh su dung. Uu diem la content da dang va lay content cuc nhanh.Tuy nhien gia ca kha dat.
10. DRAW.IO – CONG CU VE SO DO
Chung ta co the su dung Draw de ve so do cau truc website, so do link deu rat hieu quaDay la cong cu Free
11. GT METRIX
Minh su dung Gtmetrix de kiem tra muc do toi uu toc do website. Ngoai ra minh cung su dung Google Pagespeed Insign de lam cong viec nay.
12. ASANA – CONG CU QUAN TRI DU AN SEO
Neu ban nao dang la leader SEO thi at han se luon dau dau vi quan tri du an SEO. De thanh cong du an SEO, ngoai chien luoc thi quan tri du an dong mot vai tro cuc quan trong. Nhat la mot khi du an SEO nhieu thi cong cu quan tri du an SEO lai tro nen can thiet hon.Doi voi cong cu quan tri du an SEO, ban co the tham khao su dung 1office, base. Day la nhung cong cu quan tri du an, quan ly cong viec minh danh gia rat tot.
13. ELITE INDEXER – CONG CU HO TRO INDEX LINK
Index backlink la mot van de duoc nhung nguoi lam SEO rat quan tam. Backlink chi co gia tri khi duoc Google index. Elite Indexer lam kha tot cong viec nay, ty le thanh cong roi vao 50-60%. Neu co ngan sach tot ban co the tham khao cong cu Lar Index, mot cong cu ma minh cung co su dung de index nhung link co gia tri cao.Bo qua nhung tai lieu qua nhieu cong cu, minh da chat loc ra nhung cong cu SEO ung voi nhung chuc nang ma minh dang su dung. Ban co the tham khao, tuy vao cach lam va ngan sach de ban lua chon cong cu hop ly.
